25 Mar 2009
| by Caroline Lovell
television series Gok's Fashion Fix....at the start of March. The sponsorship of Gok s Fashion Fix will promote Nivea s female range of personal ...
14 Jan 2009
| by Staff
The ad, by Bartle Bogle Hegarty, is aimed at promoting the brand's latest fragrance, Instinct. In typical Lynx fashion, the hero of the ad attracts a number of prehistoric women by using the fragrance. The campaign features an online game at unleashthemanleather.com, which allows users to earn their leather. BBH ...
05 Jan 2009
| by Hadassah Nymark
-launch the AW77 Loopwheeler hoody as a benchmark for a more peaceful fashion sporting line. The Loopwheeler ...
28 Nov 2008
Tesco is taking an ironic look at the old-fashioned Christmas special
with its new ad, created ...
21 Nov 2008
WINNER
Title: Aquafresh Kids
Media agency: MediaCom
Media director: Chris Binns
Media planner: Andy Niven
Creative agency: Turner
Creative directors: Adam Eagle, Gary Pope
Account planners: Adam Eagle, Gary Pope
Client: GSK
Brand: Aquafresh Kids Range
Marketing manager: Caroline Kalstromer...
13 Nov 2008
| by Caroline Lovell
LONDON - Chanel, the French fashion house, is approaching digital network agencies with a global
07 Nov 2008
up to the public in such a covert fashion. Benefits This could have backfired big time if Brown ...
'S/SONY The brand partnership The fashion retailer Bloomingdale's has teamed up this autumn with the
major record label Sony to promote a mix of artists and top-end designer
fashion labels. The nine mainstream ...
30 Oct 2008
| by Caroline Lovell
LONDON - Burberry, the British luxury fashion brand, has kicked off a search for a global agency.
30 Oct 2008
| by Kate Nettleton
The agency, which was originally hired to create advertising for Pretty Polly in April 2007, will now work with fashion designers to relaunch the hosiery brand's "Italia" range. Drawing on founding partner Trevor Beattie's experience creating the famous FCUK slogan for French Connection, the agency ...
17 Oct 2008
and online activity, positioning
the model as an affordable fashion item while reinforcing its innovative ...