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DraftFCB wins Nivea sponsorship of C4's Gok's Fashion Fix

television series Gok's Fashion Fix....at the start of March. The sponsorship of Gok s Fashion Fix will promote Nivea s female range of personal ...

Caveman appears in BBH Lynx ad

The ad, by Bartle Bogle Hegarty, is aimed at promoting the brand's latest fragrance, Instinct. In typical Lynx fashion, the hero of the ad attracts a number of prehistoric women by using the fragrance. The campaign features an online game at unleashthemanleather.com, which allows users to earn their leather. BBH ...

Rio Ferdinand stars in Nike hoody ad

-launch the AW77 Loopwheeler hoody as a benchmark for a more peaceful fashion sporting line. The Loopwheeler ...

The Work: New Campaigns - UK

Tesco is taking an ironic look at the old-fashioned Christmas special with its new ad, created ...

Campaign Media Awards 2008: Best Fashion, Beauty and Healthcare Campaign

WINNER Title: Aquafresh Kids Media agency: MediaCom Media director: Chris Binns Media planner: Andy Niven Creative agency: Turner Creative directors: Adam Eagle, Gary Pope Account planners: Adam Eagle, Gary Pope Client: GSK Brand: Aquafresh Kids Range Marketing manager: Caroline Kalstromer...

Agencies line up for Chanel No 5 digital

LONDON - Chanel, the French fashion house, is approaching digital network agencies with a global

Music: The brand band love-in

up to the public in such a covert fashion. Benefits This could have backfired big time if Brown ... 'S/SONY The brand partnership The fashion retailer Bloomingdale's has teamed up this autumn with the major record label Sony to promote a mix of artists and top-end designer fashion labels. The nine mainstream ...

Burberry calls global pitch

LONDON - Burberry, the British luxury fashion brand, has kicked off a search for a global agency.

Beattie McGuinness Bungay to create tights for Pretty Polly

The agency, which was originally hired to create advertising for Pretty Polly in April 2007, will now work with fashion designers to relaunch the hosiery brand's "Italia" range. Drawing on founding partner Trevor Beattie's experience creating the famous FCUK slogan for French Connection, the agency ...

The Work: New Campaigns - The world

and online activity, positioning the model as an affordable fashion item while reinforcing its innovative ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.