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DraftFCB wins Nivea sponsorship of C4's Gok's Fashion Fix

television series Gok's Fashion Fix....at the start of March. The sponsorship of Gok s Fashion Fix will promote Nivea s female range of personal ...

Caveman appears in BBH Lynx ad

The ad, by Bartle Bogle Hegarty, is aimed at promoting the brand's latest fragrance, Instinct. In typical Lynx fashion, the hero of the ad attracts a number of prehistoric women by using the fragrance. The campaign features an online game at unleashthemanleather.com, which allows users to earn their leather. BBH ...

Volkswagen high-kicks into latest campaign for new Golf

. This commercial highlights in dramatic fashion exactly how hard that challenge was." Bearing the strapline ...

The Work: New Campaigns - UK

Tesco is taking an ironic look at the old-fashioned Christmas special with its new ad, created ...

The World: US ads forced to adapt to the idea of 'rightsizing'

. Back in fashion, Lovatt says, are "layaways", a payment plan in which consumers reserve merchandise ...

Agencies line up for Chanel No 5 digital

LONDON - Chanel, the French fashion house, is approaching digital network agencies with a global

Ford Fiesta ad uses modern design to target women

flick between images from fashion, art, architecture design, and finally join to create the image ...

The Work: New Campaigns - The World

/a Photographer: Vanina Sorrenti Retouching: Vanina Sorrenti Exposure: Outdoor, fashion magazines ... created by the fashion designer Antonio Berardi, as a snake charmer and the steam as her snake. AXE ...

MPG wins £5m Rightmove media

to be working with them." Meanwhile, Hugo Boss, the German fashion brand, has awarded its 35 million global ...

Hugo Boss gives £35 million media to MPGi

LONDON - Hugo Boss, the German fashion brand, has awarded its £35 million global media planning

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.