Kinetic lands H&M outdoor business
14 Jan 2010
LONDON - The high-street fashion store H&M has appointed WPP's out-of-home agency Kinetic to its £2
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Iris wins European advertising brief for Speedo
28 Jan 2010 | by Daniel Farey-Jones
The Pentland Brands-owned range called a pitch in November to find an agency to produce a campaign targeting people who swim for fitness reasons and look up to athletes, rather than positioning Speedo as a fashion brand. The work will run across Europe, initially in Germany, Italy and France, later this year ...
Agencies line up for pan-European Speedo task
19 Nov 2009 | by Claire Billings
The Pentland Brands-owned swimwear range wants a campaign that targets people who swim for fitness reasons and look up to athletes, rather than positioning Speedo as a fashion brand. The advertising campaign will run across Europe in markets including the UK, Italy and France, supported by substantial ...
CMW lands breast cancer fashion task
12 Nov 2009
Breakthrough Breast Cancer has appointed CMW to handle advertising for its 2010 Fashion Targets...media campaign to raise awareness of the charity's fashion push. The work will feature a number of yet ... celebrities including Sarah Ferguson and Jade Jagger. Fashion Targets Breast Cancer was first launched in 1994 by Ralph Lauren, after his friend Nina Hyde, the fashion editor of The Washington Post , died ...
Replay calls pan-European advertising pitch
15 Oct 2009 | by Kate Nettleton
A number of undisclosed shops in the UK and Europe have been contacted by the Italian fashion ... at a number of short film festivals across Europe. Replay is owned by Fashion Box, the fashion brand ... and it has since grown into a global fashion brand, with sales totalling EUR353 million. In 2007 ...
Dare wins New Look social media brief
17 Sep 2009
LONDON - Dare has been appointed by the high-street fashion chain New Look as its retained social
Fat Face appoints MCBD for marketing push
20 Aug 2009 | by Matt Williams
MCBD will be the outdoor fashion retailer's first retained agency. The brand, which has around 140 stores across the UK, called a pitch for the business in May ahead of its first major marketing push. In the past, Fat Face has used an in-house marketing team for the majority of its advertising, but has also ...
Fat Face calls agency pitch for first UK ad push
14 May 2009 | by Kate Nettleton
The outdoor fashion brand is due to conduct meetings with a number of undisclosed agencies later this week. The appointment will mark Fat Face's first retained agency relationship, with the successful shop taking on the brand's first big marketing push. Previously, the brand has promoted itself ...
Armani's EA7 seeks agency for relaunch
09 Apr 2009
The successful agency will be briefed to produce a campaign to promote the brand across its key fashion hubs, including London, New York and Tokyo. The EA7 range covers Emporio Armani activewear ... for Emporio Armani, which tends to produce the majority of its campaigns in-house. The fashion house ...
Mindshare wins TK Maxx online account
25 Feb 2009 | by Anne Cassidy
The incumbent on the account was Arena BLM. Mindshare already handles the discount fashion retailer's offline media planning and buying business. Arena BLM won the online business in February 2007 after a pitch against Golley Slater and Starcom. Mindshare won the fashion chain's media business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
