Liam Gallagher's Pretty Green brand hires Holler
03 May 2012 | by Anne Cassidy
Liam Gallagher's fashion brand Pretty Green has hired the creative agency Holler to handle its
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Zenith wins £3m Armani UK media account
17 May 2012 | by Katherine Levy
Zenith has been appointed to the £3 million UK media planning and buying account for the fashion...fashion, accessories, fragrances and watches. These include Emporio Armani, Giorgio Armani, Armani Jeans, Armani Junior and the youth fashion label Armani Exchange. Armani has previously worked with UK ad ...
Warehouse begins advertising pitch
12 Apr 2012 | by Anne Cassidy
Warehouse, the women's fashion retailer, is on the hunt for an agency to handle its advertising...The Aurora Fashions brand has already been in contact with agencies to invite them to pitch and is in the process of compiling a longlist. Warehouse currently works with the creative agency ODD, which ... launched in January and aimed to get women to reappraise its fashion credentials. The integrated ...
Ted Baker launches pop-up customer illustration studio
09 Mar 2012 | by Sarah Shearman
Ted Baker, the high-street fashion retailer, is offering customers their own digital fashion...As part of the 'Ted's Drawing Room' campaign, created by Guided Collective, more than 100 customers will receive a signed and framed fashion portrait, created by one of 11 illustrators. Ted Baker has set up the studios in stores in London and New York, where shoppers will be able to try items from ...
Grazia releases bespoke edition to celebrate London Fashion Week
21 Feb 2012 | by Nick Batten
Fashion magazine Grazia has launched its spring collector's edition, the Big Fashion Issue, to mark...on year. Additionally, the 'Grazia Fashion Issue Live!' online documentary series has been capturing ... and Facebook. Abby Carvosso, managing director of Bauer Magazines lifestyle, said: "London Fashion Week is a big event in the calendar of fashion-conscious upscale women and Grazia is celebrating it with a ...
Sacoor Brothers appoints Now to first UK ad account
10 Feb 2012 | by Sara Kimberley
Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account...and in-store. Sacoor Brothers, which is an international lifestyle fashion brand, has not worked ...
Lacoste snaps up MPG Media Contacts
03 Feb 2012 | by Maisie McCabe
Lacoste, the French fashion brand, has appointed MPG Media Contacts to its media planning...of high-end fashion brands. "Lacoste is a great brand and we are looking forward to helping them devise ...
Triumph International seeks agency for global relaunch
26 Jan 2012 | by Anne Cassidy
has incorporated experiential and stunt activity, most recently a fashion show to coincide ...
Pitch Update
19 Jan 2012
. Another sector that's been lacking in reviews of late is high-street fashion, but a glimmer of light has come through with news that Hobbs, the women's fashion label, is looking for an agency to handle ...
H&M features Beckham in debut Super Bowl TV ad
18 Jan 2012 | by John Reynolds
The David Beckham Bodywear collection will launch on February 2, in store and online, three days before the Super Bowl. The clothes collection is made up of a range of underwear styles, including briefs, boxers, T-shirts, pyjamas and long johns. Beckham, a global fashion icon, has previously ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
