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MPs to quiz beauty marketers on body confidence

26 Jan 2012 | by Gemma Charles

with fashion, beauty and media brands to tackle the issue of body confidence, primarily among girls and women ...

Vodafone kicks off retail advertising review

26 Jan 2012 | by Sara Kimberley

of the Vodafone VIP loyalty programme, which rewards customers with tickets to sporting, music and fashion events ...

Triumph International seeks agency for global relaunch

26 Jan 2012 | by Anne Cassidy

has incorporated experiential and stunt activity, most recently a fashion show to coincide ...

Consumer: Malibu puts some varnish on its image

26 Jan 2012 | by John Owens

and their friends could sample fashion and beauty products, and try new Malibu cocktail recipes. Other activity ... of mind with opinion-forming media To achieve cut-through within the fashion and beauty community To generate coverage in consumer lifestyle and fashion media To drive consumers to the Malibutique ...

Things we like

26 Jan 2012 | by Staff

Vogue fashion festival Conde Nast is making laudable strides into education with plans to open the Conde Nast College of Fashion Design for 300 students in September. Ahead of this ... a fashion festival this spring, which will include workshops with some of the industry's leading ...

Warehouse launches campaign to boost fashion credentials

25 Jan 2012 | by Sarah Shearman

Warehouse, the women's fashion brand, is rolling out its first major marketing campaign in years...The Aurora-owned fashion retailer has appointed creative agency ODD to create a year ... -store. It features high-end fashion photography and short films, shot and directed by Kourtney Roy, to emphasise its fashion credentials. Social media forms a key part of the campaign, and it is also launching a Facebook ...

Asda targets overseas expansion for George brand

25 Jan 2012 | by Matthew Chapman

Walmart-owned Asda has partnered with Azadea Group to launch its George fashion label in the Middle East, while a partnership with SandpiperCI will see the brand hit stores in Jersey and Guernsey ... its F F fashion label a major global brand. Asda said the franchise deal would pave the way ...

Sector Insight: Men's grooming and shaving

25 Jan 2012 | by Jane Bainbridge

The fashion for men to don four-day stubble has caused a decline in sales of razors and shaving...been hit by the fashion for stubble. - Supermarkets: Men are most likely to buy grooming products ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

24 Jan 2012 | by Simon S Kershaw

at their peril. But as fashions change, there is a constant battle to stop the familiar becoming dull ...

Vertu backs Vogue fashion festival

24 Jan 2012 | by Sara Kimberley

Vogue magazine and luxury mobile phone manufacturer Vertu have teamed up to host a fashion festival...The two-day Vogue Festival 2012 will showcase fashion films, performances and debates ... in association with Vertu. The free app gives iPhone and Blackberry users access to latest fashion news ... 's greatest fashion talent speaking, as well as to engage in many interesting issues that fashion and style ...

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