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Mywardrobe.com shifts editorial focus in favour of sales drive

Fashion retail site Mywardrobe.com is to relaunch with a shift away from editorial content...and chief executive, said: "There has been an assumption that the key to fashion ecommerce is leading ...

Vintage French shapewear label Scandale brings in Exposure for global relaunch

lingerie'. Hannah Macleod, Exposure fashion director, said: 'Scandale s heritage in girdles ... agencies in key international and fashion markets. The appointment comes hot on the heels of American ...

The business of business travel

of the Heathrow Express, you would receive a carefully fashioned laminated travel itinerary timed to perfection ...

SHIFT: Personalisation key to coping with the death of the tribe

customers aren't. The fashion industry has been particularly poor at adapting to such consumer ...

W Communications picked to promote fashion site ELLEuk.com

with ELLEuk.com as a brand that is pioneering the digitalization of the fashion business. ...

River publishes the Liberty Christmas Magazine

Liberty is THE place to go for gift shopping and November sees the publication of the Liberty Christmas Magazine published by River and featuring original illustrations by renowned fashion illustrator Lovisa Burfitt. The issue features a 15 voucher redeemable against a 75 purchase and is a beautiful ...

Retail industry averages 1.8% Christmas lift, boosted by online

Aurora Fashions, which owns Oasis, Warehouse and Coast, came in third with a 13.0% like-for-like rise ...

Auto Trader drives on board Facebook Timeline

that launched today (19 January) include a fashion app from social shopping site Lyst and a podcast and radio ...

Mercedes-Benz seeks younger appeal through social media

The German luxury car marque is currently looking for an agency to devise a three-year social media strategy, which will enable it to connect with 25- to 44-year-olds. Mercedes-Benz is already active in the social media space, largely through its Fashion Week tie-up. It is looking to boost its ...

Steffan Williams: Out from under the radar

. What advice would you give to anyone climbing the career ladder? I am rather old-fashioned - as I get ...

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