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Marketing Guru on... keeping ahead of the youngsters

Saatchi used to describe his boss Michael Howard as wise. It's an old-fashioned word - and, indeed ...

The joy of sex marketing

responsible fashion. We check our activity with a broad range of consumers, making sure they get ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

the UK launch of Japanese fashion retailer Uniqlo, to a two-year stint at LG Electronics as European ...

Tess Macleod Smith joins Net-a-Porter

-a-Porter.com attracts a global monthly audience of 3.7 million high-net-worth, fashion-savvy women, who visit the site ...

Exploring licensing's new gaming frontier

. Fashion items must have the same style as in the game. The aim of toys will be to stimulate creative play ...

Sacoor Brothers appoints Now to first UK ad account

Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account...and in-store. Sacoor Brothers, which is an international lifestyle fashion brand, has not worked ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

and fashion pioneers over the past 200 years. Set against a backdrop of the city, the bottle introduces ...

Pitch Update

scheduled for 7 March might also be delayed. Those who like to buy their fashion at a bargain price might ...

My Media Week: Alun Williams

Greenwood and Naaman Brown from Canterbury of New Zealand, a fashion brand we're looking to do some work ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

be outsourced, but a fundamental internal process can't. Even the old-fashioned 'the right product, in the right ...

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