to remove filtersView From The Top: International Ambition
19 Sep 2008 | by View From The Top: International Ambition
a germ of an idea dreamt up 18 months ago by a local fashion designer has grown into a booming ...
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Exposure lands Nike
28 Nov 2008
The agency won the account for Nike's women's training and Nike Sportswear (lifestyle) lines after fighting off Cake and Surgery PR. The work is believed to be worth well into six figures. Raoul Shah, CEO of Exposure, said: 'Nike is a flagship brand and a fantastic challenge. For our fashion and lifestyle division ...
News Brief: Blow appointed
11 Apr 2008
CONSUMER: Fashion agency Blow has been taken on by milliner Misa Harada to handle her international
Balance lands Converse brief
08 Feb 2008 | by Matt Cartmell
Balance PR will emphasise the famous 'All Star' brand's associations with sport, fashion and music, playing up links with punk bands such as The Ramones. One campaign will focus on Converse's centenary in March, being promoted as '100 years of disrupting the status quo'. The agency will also promote ...
Shine to highlight ginger beer mixer
01 Feb 2008 | by Hannah Marriott
The agency has been briefed to position Old Jamaica Ginger Beer Light as the fashionable mixer of choice for women aged 20 to 25. Shine's strategy includes creating special serving suggestions and cocktails using the mixer. These include a cocktail named Golden Glam Rock, pictured, which was sampled ...
Matalan calls in fashion experts to fight slump
16 Sep 2005 | by Alex Black
Budget fashion retailer Matalan has hired a brace of fashion PR agencies to help it combat intense...was to reinforce the chain as 'a fast fashion network'. 'Matalan can react to catwalk fashions and get new lines ...
Saddler in charge
09 Sep 2005
FASHION: PR firm Halpern has put Helena Saddler in sole charge of its fashion arm. She formerly co
Tie Rack looks to Italian heritage
09 Sep 2005
Tie Rack, one of the symbols of 1980s yuppie culture is to use the fashion heritage of its Italian...Frangi has appointed Redhead PR to position Tie Rack as a supplier of 'luxury goods for the masses'. Recently installed group marketing director Sara Carter said the company believed Tie Rack's Italian connection had been underplayed. Redhead replaces three-year incumbent and fashion specialist Stephanie ...
The London Fashion Forum
19 Aug 2005
FASHION: The London Fashion Forum is using The PRactice Public Relations & Brand Marketing to raise
Discoo.co.uk plans firm
12 Aug 2005
FASHION: Online independent fashion retailer Discoo.co.uk is planning to bring in its first PR firm
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
