Pitch Update
19 Jan 2012
. Another sector that's been lacking in reviews of late is high-street fashion, but a glimmer of light has come through with news that Hobbs, the women's fashion label, is looking for an agency to handle ...
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Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ... the fashion runways. Among the innovative things the brand did was to launch a fragrance last year ...
Brand Builder: Virgin Money
19 Jan 2012 | by Alex Brownsell
fashion last week, with a 3D projection of a video onto the side of the University of London's Senate ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Electronics Neon Windows 7 Second Movies Fashion The Fresh Group and Marks Spencer M ... Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...
How banks can re-build trust through advertising
02 Sep 2011 | by Jamie Robertson
the tax-payer owned bank change its steady, yet old fashioned image to one looking to engage, and build up ...
First Direct continues march to be UK's most 'social bank'
13 Jul 2011 | by Sarah Shearman
tough proposition for "old-fashioned" companies like itself to crack....Paul Say, First Direct's head of marketing, said: "Social media is a challenging environment especially for old-fashioned banking organisations who are having to break down the barriers to conversation." First Direct is now launching a Facebook page as part of a wider strategy to drive openness and create ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
, a white-label manufacturer for fashion brands, was one of the estimated 800 Brazilians attending. 'I'm here looking for marketing ideas, as my family's fashion business wants to expand to the West and be a ...
Power 100 Nxt Gen: Jemma Mackenzie, American Express
27 May 2011 | by Nicola Clark
Age 27 Mackenzie started her impressive career at American Express as a student on a sandwich course. This put her in pole position for a job at the finance company when she graduated. She now manages key relationships across categories including online retailers and luxury fashion. It is easy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
