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Facebook's Everson urges marketers to 'make a bet on us'

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ... the fashion runways. Among the innovative things the brand did was to launch a fragrance last year ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

, art in Yorkshire LBi, infi-knit MediaCom, sunsmart fashion forecast Zone, MyFarm ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ...

Brand Builder: Virgin Money

fashion last week, with a 3D projection of a video onto the side of the University of London's Senate ...

Interactive: Twelve ideas for 2012

are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...

Review of the Year: Top 10 marketing moments of 2011

struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...

Sky marketer scoops top prize at Brand Event Awards

Electronics Neon Windows 7 Second Movies Fashion The Fresh Group and Marks Spencer M ... Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

First Direct continues march to be UK's most 'social bank'

tough proposition for "old-fashioned" companies like itself to crack....Paul Say, First Direct's head of marketing, said: "Social media is a challenging environment especially for old-fashioned banking organisations who are having to break down the barriers to conversation." First Direct is now launching a Facebook page as part of a wider strategy to drive openness and create ...

Cannes Lions Festival 2011: The Brands at Cannes

, a white-label manufacturer for fashion brands, was one of the estimated 800 Brazilians attending. 'I'm here looking for marketing ideas, as my family's fashion business wants to expand to the West and be a ...

Power 100 Nxt Gen: Jemma Mackenzie, American Express

Age 27 Mackenzie started her impressive career at American Express as a student on a sandwich course. This put her in pole position for a job at the finance company when she graduated. She now manages key relationships across categories including online retailers and luxury fashion. It is easy ...

Editor's comment: The power behind marketing

-like fashion. Click to our list , sit back, relax and read our who's who of marketing. Noelle.McElhatton@haymarket.com ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.