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Opinion: The Marketing Society Forum

, unlike phones, banks aren't perceived as cool. In fact, they've never been less fashionable. The test ...

Brand in the news: Comparethemarket.com

What a brief. A client bang in the middle of an - ahem - 'low-interest sector'; a desperately overcrowded market; dozens of competitors spending cash like it's going out of fashion, all searching for some functional justification for why customers should head to desperateforattention.com instead of cryforhelp ...

Visa digital campaign reassures Christmas shoppers about online payments

and online safety in the build-up to Christmas. The portal includes shopping tips from the fashion editors ...

Financial crisis changes consumers' online habits

fashion sites have returned particularly strong growth. High-street brands have boosted their online presence, and this year one in 10 people visited an online fashion retailer. Improved technology and broadband has been pivotal for fashion brands, which require high-quality images that download quickly ...

The Week in marketing: 7 October 2008

Next is hoping to take a share of the teen clothes market following its 14m purchase of youth fashion ...

Biggest brands: Top 50 grocery brands by sales 2008

. 'Far from being old-fashioned, cans are in a perfect position to capitalise on trends for low-fat, low ...

Biggest brands: Top 10 brands by product category 2008

% growth, is Horlicks. A very old-fashioned brand, it has repositioned itself as a sleep aid, but, says ... done a great job in extending the appeal of what once felt like an old-fashioned diet brand and keeping ...

The week in marketing

2.9% in the six months to 26 July. House of Fraser brand director, Matt Chambers, said: 'Her fashion ...

The rise of the chief marketing officer

The answer to the second question helps answer the first. 'It is mainly about fashion,' says Hugh Burkitt, chief executive of The Marketing Society. '"CMO" sounds grander than "marketing director", just as "CEO" sounds more important than "chief executive".' The rise of the chief marketing officer is due ...

Brand Health Check: Bradford & Bingley

of financial providers. Call it the Northern Rock-effect or old-fashioned fear, but while some people may ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.