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Sports lifestyle brand Extreme Group seeks agency for lifestyle push

The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...

Steffan Williams: Out from under the radar

. What advice would you give to anyone climbing the career ladder? I am rather old-fashioned - as I get ...

EdenCancan takes SuperTrash UK brief from Good Results

SuperTrash, the US fashion brand, has moved its UK PR account from Good Results PR to EdenCancan...pitch. EdenCancan will look to use the UK fashion press to increase awareness of the LA-based brand ... . This appointment is a great fit with our own fashion PR credentials. Gulsen said: EdenCancan presented us with a solid strategy for our expansion in the UK. With their strong fashion, celebrity experience ...

Birds Eye hands financial and corporate comms brief to Pelham Bell Pottinger

, that frozen products are old-fashioned and less healthy than other foods. BEIG has already embarked on a ...

Seventy Seven PR launches division to support emerging brands and start-ups

. The agency has also taken on matter , a UK-based, fashion and accessories tradeshow committed to showcasing ...

Mercedes appoints Yellow Door to give it fashion focus

Mercedes-Benz has appointed Yellow Door to gain the brand exposure in the fashion industry....The agency will look to give the car giant a presence at events such as London's Fashion Week ... will look to really give the consumer and Mercedes-Benz shopper an insight into the world of fashion. We ... -Benz' position as a global luxury car brand through its association with fashion. Cross added: 'So much has ...

PRCA and industry leaders form commission on internships

and access to jobs on 2 February, which focused on the use of unpaid interns by leading fashion agency Modus ...

Call for PR industry to stamp out practice of unpaid internships

Robert Minton-Taylor sent a strongly worded missive to PRWeek following last week s BBC2 programme/PRWeek story exposing top fashion PR agency Modus Publicity for employing up to 20 unpaid interns. Minton-Taylor, a former director at Burson-Marsteller who now supervises more than 100 PR undergraduates annually ...

M&C Saatchi rejigs PR arm as it launches consumer and corporate division

, Talk PR, that will continue to operate as part of the group and will specialise in fashion, beauty ... Der Ham s Spring/Summer 2011 show at London Fashion Week. ...

New Look poised to hand corporate PR account to Tulchan Communications

The UK fashion retailer took the account out of Finsbury and handed it to Brunswick just seven months ago, but it is understood the relationship broke down after New Look's unsuccessful attempt to list on the stock market in February. It is understood that Brunswick did not participate ...

 

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