The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
responsible fashion. We check our activity with a broad range of consumers, making sure they get ...
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Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
Diesel, youth- targeted fashion apparel and accessories Discovery Communications, media Dove ...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
08 Feb 2012
be outsourced, but a fundamental internal process can't. Even the old-fashioned 'the right product, in the right ...
Helen Edwards: Knowing when to ignore trend predictions
01 Feb 2012 | by Helen Edwards, PPA, Business columnist of the year
- not to know for sure which ones will matter, but to get a better steer for the gulf between fleeting fashion ...
Consumer: Malibu puts some varnish on its image
26 Jan 2012 | by John Owens
and their friends could sample fashion and beauty products, and try new Malibu cocktail recipes. Other activity ... of mind with opinion-forming media To achieve cut-through within the fashion and beauty community To generate coverage in consumer lifestyle and fashion media To drive consumers to the Malibutique ...
Private View: Kate Stanners and Phil Rumbol
09 Dec 2011
and Heston as the master of the dark arts. Delia shows us how to do some good old-fashioned home ...
Debenhams cashes in on Olympics with British-themed homewares for 2012
09 Dec 2011 | by Rachel Barnes
The home collection will initially launch with three designers Carol Lake, Yukari Sweeney and Ashley Thomas but will mirror the Editions fashion concept, where capsule ranges from edgier , up-and-coming designers are introduced in new seasons. The debut ranges, which include soft furnishings and kitchenware ...
Helen Edwards on Branding: Blurred visionaries
07 Dec 2011 | by Helen Edwards
of 'challenger' narrative is going to make it seem fashionably alternative, sassy and 'street'. MKJ two: We ... the latest fashionable dictat, on your knees. Helen Edwards, PPA Columnist of the Year (Business Media ... works with some of the world's biggest advertisers 30 SECONDS ON ... marketing fads and fashions ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Electronics Neon Windows 7 Second Movies Fashion The Fresh Group and Marks Spencer M ... Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...
Brand Health Check: Olympus
24 Nov 2011 | by Rachel Barnes
and fashion markets - the pros and geeks are already with your competitors and the PEN will look great ...
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