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Power 100: 100 to 50

.COM It is a great time to work at Asos; not only did the online fashion and beauty retailer record a 24 ... . At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last August, the site has forged ahead with marketing aimed at its estimated 10m fashion buyers. She certainly ...

Westfield kicks off customer relationship marketing pitch

campaign, introducing the brand's new "Fashion Lives" positioning. Westfield previously used Adam Eve ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

, using the website to promote its fashion ranges and interact with customers; it also has more than 35 ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...

End of 'digital' road

such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...

Confessions of an internet adman

content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...

Philips follows sexy toys with hair removal

in personal style and fashion. The audiences have been selected through fashion outlets including ASOS ...

Lavazza launches saucy 2009 calendar

Photographed by celebrity photographer Annie Leibovitz, the 2009 Lavazza calendar depicts The Italian Espresso Experience' and highlights Lavazza's authentic Italian heritage. Now in its 17 th year, the calendar aims to underpin the affinity between the Lavazza brand and fashion, art and culture ...

Digital & Direct: Direct choice - Persil

is sweetened by a good, old-fashioned money-off voucher. We had those when I was young, too. Agency: Tullo ...

Karen Millen to launch online retail store

LONDON - Women's fashion retailer Karen Millen is to launch its first transactional website...the online store, which will retail its full range of clothing, jewellery and fashion accessories ... swimwear range. The company, which was acquired by Mosaic Fashions, owner of Oasis and Coast, in June 2004 ... -commerce manager at Mosaic Fashions, said: We chose Fresca for the Karen Millen project because of the dedication ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.