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EdenCancan to link Duchamp to urban artists

The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ...

Timex hires MHP to attract young watch buyers

Watchmaker Timex has called in agency support to help appeal to a younger audience and the fashion...Brand at MHP, MHP Communications' consumer division, has won the UK-wide brief as the watch company looks to position its products as fashion accessories. The appointment is part of a wider strategy for the watch brand to build awareness and engagement among a younger audience. Genevi ve ...

SodaStream appoints Luchford APM for global design brief

is the start of a global campaign for the company. The work will involve work in fashion and design weeks ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

luxury fashion-labels, such as Burberry and Mulberry in particular, are having success with Chinese ...

FitFlop turns to The Brooklyn Brothers in bid to move into fashion

it use the Olympics to break into the world of fashion....want to help them move towards being a brand focused on fashion and lifestyle. We ve talked to them ...

Marc Pritchard interview: How P&G 'cracked' social ROI

with this great product for making clothes. It became a fashion statement about superior performance. What I love ...

Luggage retailer Samsonite brings in Shine Communications

target consumer, and has invaluable experience within fashion, style and travel, and ad campaign ...

The Tea Council hires Threepipe to make tea 'cool again'

Threepipe is charged with targeting the 20- to 25-year-old market using fashion tie-ins and promoting the health benefits of tea. The agency won the brief, thought to be worth around 250,000, after ... . The agency will be working on a series of tea pop-up shops that all have a British fashion theme to help lift ...

Consumer: Malibu puts some varnish on its image

and their friends could sample fashion and beauty products, and try new Malibu cocktail recipes. Other activity ... of mind with opinion-forming media To achieve cut-through within the fashion and beauty community To generate coverage in consumer lifestyle and fashion media To drive consumers to the Malibutique ...

Private View: Kate Stanners and Phil Rumbol

and Heston as the master of the dark arts. Delia shows us how to do some good old-fashioned home ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.