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EdenCancan to link Duchamp to urban artists

The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ...

Timex hires MHP to attract young watch buyers

Watchmaker Timex has called in agency support to help appeal to a younger audience and the fashion...Brand at MHP, MHP Communications' consumer division, has won the UK-wide brief as the watch company looks to position its products as fashion accessories. The appointment is part of a wider strategy for the watch brand to build awareness and engagement among a younger audience. Genevi ve ...

SodaStream appoints Luchford APM for global design brief

is the start of a global campaign for the company. The work will involve work in fashion and design weeks ...

Land Securities seeks PR help for Trinity Leeds launch

. Land Securities wants to see agencies with retail and fashion PR credentials to help the venue propel ...

FitFlop turns to The Brooklyn Brothers in bid to move into fashion

it use the Olympics to break into the world of fashion....want to help them move towards being a brand focused on fashion and lifestyle. We ve talked to them ...

Luggage retailer Samsonite brings in Shine Communications

target consumer, and has invaluable experience within fashion, style and travel, and ad campaign ...

The Tea Council hires Threepipe to make tea 'cool again'

Threepipe is charged with targeting the 20- to 25-year-old market using fashion tie-ins and promoting the health benefits of tea. The agency won the brief, thought to be worth around 250,000, after ... . The agency will be working on a series of tea pop-up shops that all have a British fashion theme to help lift ...

London Fashion Week: Followers of fashion

As the fashion circus arrives in London, John Owens explores how PR professionals can grab...The multi-million-pound fashion circus comes to town today. Long-limbed models will stalk the catwalk at London Fashion Week as an estimated 5,000 press and photographers capture the trends and names set to shape this year's fashions, from high-end boutique to high-street chain. For clothing ...

CSR: Golden Square gets green makeover

to offer local discounts. Coverage was organised for the shopping centre's bee colony and a green fashion ...

Consumer: Malibu puts some varnish on its image

and their friends could sample fashion and beauty products, and try new Malibu cocktail recipes. Other activity ... of mind with opinion-forming media To achieve cut-through within the fashion and beauty community To generate coverage in consumer lifestyle and fashion media To drive consumers to the Malibutique ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.