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Technology: Gadget Revolution

Gadget promotion is now more about fashion and lifestyle than technology, as Adam Hill discovers....gadgets; they have become fashion accessories. Firefly managing director Claire Walker says 'celeb feeding ... , it sponsored clubbing, gaming and fashion outlet Joystick Junkies, the Edinburgh International Games Festival ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

and Minority Report - plus, its sponsorship of events such as London Fashion Week. This is set to continue ...

CAMPAIGNS: Technology PR - Profile boost for Network Associates

fashion so as to avoid alarmist reporting. Instead of tackling events that had already happened, NA had ...

MEDIA: GADGET MAGS - 'Lifestyle cool' spices up gadget mags. The gadget magazine sector has grown out of a splintering of the lads lifestyle market

magazine. We have elements of fashion too, for example clothes that have a technical aspect to them ...

FOCUS HI-TECH PR: Hardware gets the soft touch - IT is reaching into the consumer consciousness through media which would previously have been out of the question

between the black contact book used by the fashion industry and IBM s new sleek black portable ... partnership between the fashion, luxury goods and technology worlds would have been unthinkable only a few ...

STOP PRESS: Sex and fashion win at PRCA awards

An international sex survey and an avant-garde fashion show are just two of the winning PR...An international sex survey and an avant-garde fashion show are just two of the winning PR campaigns at today s PRCA awards. The winners were: The Red Consultancy for Microsoft MSN, Cohn and Wolfe for Absolut Vodka, Shandwick for Harry Ramsden s and Hill and Knowlton for Durex. Firefly won the staff ...

CAMPAIGNS: LAUNCH PR - Bank shows its dress sense

, the fashion item stereotypically favoured by computer buffs. In February, it approached Shelter, the charity ...

CAMPAIGNS: Launching Lara as a market icon - Product Launch

. Meanwhile, Eidos selected a real-life model in the form of Rhona Mitra to pose as Lara for fashion shoots ...

SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; ITALY: Italian renaissance

manufacturers, textile producers and fashion houses are based. PR business also grew in Rome, which was home ...

MEDIA: In Brief

Scottish Accent is launching Accent, a bi-monthly glossy women s fashion and lifestyle magazine ...

 

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