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PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

Medical Research. Fashion Beauty Title Land Girls Photographer Mark Westerby Brand Princesshay ... Location Northumberland Brief The brief was to produce fashion images inspired by the Women's Land Army ...

End of 'digital' road

such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...

Confessions of an internet adman

content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...

Marketing's Power 100

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

Helen Edwards on Branding: The supply-chain reaction

previously named KFC's Supplier of the Year. - Cheap fashion is certainly popular, but Nike, Gap ...

And in the real world... Kraft, obesity, General Motors, M&S, Boots and more

0 0 1 26 153 1 1 187 11.773 0 0 0 The discount fashion retailer ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

%) and Ryanair (36%) were least popular. Fashion Two brands from opposite ends of the price spectrum ... male and female responses to fashion brands. For example, men do not share women's fondness for premium fashion. While 57% of female respondents loved or liked Chanel, just 25% of men felt the same about ...

Brand Health Check: Renault

into the popular culture and cultivated an image of Renault as a maker of fashionable, female-friendly vehicles ... model, and even Ford is positioning the Fiesta as an accessory for fashion-conscious drivers. Renault ...

Fiat ties with Spotify for digital campaign

of fashion and music websites.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.