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Burberry boosts digital approach with interactive campaign

Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection...as well as fashion photographers to document how they wear the iconic Burberry trench coat, has become a ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ... . Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...

Westfield to roll out 'I was there' Olympics campaign

will launch in May. Separately, Westfield is also preparing a push to flag up its fashion credentials. The promotion will focus on QR codes and touch-screen styling cubes . Customers can choose various fashion ...

Bourjois taps into London Fashion Week

and an integrated marketing campaign to coincide with London Fashion Week...., features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... -up shop, called the Bourjois Boutique, will offer a make-up and fashion experience for consumers ... Jameela Jamil. The shows will air during T4 programming and feature celebrity interviews, fashion ...

H&M features Beckham in debut Super Bowl TV ad

The David Beckham Bodywear collection will launch on February 2, in store and online, three days before the Super Bowl. The clothes collection is made up of a range of underwear styles, including briefs, boxers, T-shirts, pyjamas and long johns. Beckham, a global fashion icon, has previously ...

Wonderbra takes the plunge with bungee jump stunt

The campaign, created by Iris, targets women aged 18 to 25 who are fashion conscious and who will wear the latest seasonal trend of dresses with plunging necklines, which the new Wonderbra is designed ... and sharing fashion and style ideas online, so we will be focusing on social media to create buzz ...

Longchamp promotes latest collection with online drama

fictional fashion magazine to advertise its latest ready-to wear-collection....fashion editor at Shine magazine, and her antagonistic relationship with Trisha Barton, who has joined ... is the ideal way for the brand to communicate its collection throughout the fashion world." This month ...

Clarks targets younger men

." Has Clarks got the fashion factor? Decide for yourself with our gallery of the new season collection. ...

Forget catwalks - This is how to get boys into fashion

them thinking about the brand differently. We also discovered these guys get their fashion cues not from the catwalk or from fashion magazines, but from people on the street. We thought it would ...

Pretty Polly 'pow' by BMB

The campaign, which promotes designs by Henry Holland's fashion label House of Holland for the Pretty Polly collection, sees a return to outdoor for the brand. It will run for six months in fashion press and on big billboards across the country. There will also be online elements to this campaign ...

EBay 'Fashion Outlet' by DDB Tribal, Germany

EBay has unveiled a new campaign to promote its Fashion Outlet....The autumn/winter ads showcase fashion items from some of the brands that sell through the site ... the digital element of the campaign, with a presence across a wide range of fashion sites, online integrations and sponsorships with fashion bloggers. The campaign will also feature a social media element, targeting fashion ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.