29 May 2012
| by Nicola Clark
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection...as well as fashion photographers to document how they wear the iconic Burberry trench coat, has become a ...
user generated content.
The brand live streamed its London Fashion Week catwalk to its 25 ...
.
Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...
27 Mar 2012
| by John Reynolds
will launch in May.
Separately, Westfield is also preparing a push to flag up its fashion credentials. The promotion will focus on QR codes and touch-screen styling cubes .
Customers can choose various fashion ...
15 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
and an integrated marketing campaign to coincide with London Fashion Week...., features TV, experiential and social media activity.
The activity will run alongside London Fashion Week ...
-up shop, called the Bourjois Boutique, will offer a make-up and fashion experience for consumers ...
Jameela Jamil.
The shows will air during T4 programming and feature celebrity interviews, fashion ...
18 Jan 2012
| by John Reynolds
The David Beckham Bodywear collection will launch on February 2, in store and online, three days before the Super Bowl.
The clothes collection is made up of a range of underwear styles, including briefs, boxers, T-shirts, pyjamas and long johns.
Beckham, a global fashion icon, has previously ...
07 Dec 2011
| by Loulla-Mae Eleftheriou-Smith
The campaign, created by Iris, targets women aged 18 to 25 who are fashion conscious and who will wear the latest seasonal trend of dresses with plunging necklines, which the new Wonderbra is designed ...
and sharing fashion and style ideas online, so we will be focusing on social media to create buzz ...
30 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
fictional fashion magazine to advertise its latest ready-to wear-collection....fashion editor at Shine magazine, and her antagonistic relationship with Trisha Barton, who has joined ...
is the ideal way for the brand to communicate its collection throughout the fashion world."
This month ...
03 Nov 2011
| by Nicola Clark
."
Has Clarks got the fashion factor? Decide for yourself with our gallery of the new season collection. ...
20 Oct 2011
| by Dominic Goldman and Marcel Kornblum
them thinking about the brand differently. We also discovered these guys get their fashion cues not from the catwalk or from fashion magazines, but from people on the street.
We thought it would ...
17 Oct 2011
The campaign, which promotes designs by Henry Holland's fashion label House of Holland for the Pretty Polly collection, sees a return to outdoor for the brand. It will run for six months in fashion press and on big billboards across the country. There will also be online elements to this campaign ...
10 Oct 2011
EBay has unveiled a new campaign to promote its Fashion Outlet....The autumn/winter ads showcase fashion items from some of the brands that sell through the site ...
the digital element of the campaign, with a presence across a wide range of fashion sites, online integrations and sponsorships with fashion bloggers. The campaign will also feature a social media element, targeting fashion ...