Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
sports, casual and fashion ranges. Brands such as Under Armour require further investment in broader ...
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Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection...as well as fashion photographers to document how they wear the iconic Burberry trench coat, has become a ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ... . Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
Sector Insight: Childrenswear
02 May 2012 | by Jane Bainbridge
brand in 2012. He drives both the fashion and family focused campaigns, including the recent Back ... director for Morrisons.com non food business. Before joining Morrisons she worked at fashion retailer White ...
M&S launches recycling initiative fronted by Joanna Lumley
26 Apr 2012 | by John Reynolds
Marks & Spencer is launching a fashion initiative in partnership with Oxfam, fronted by Joanna
Westfield to roll out 'I was there' Olympics campaign
27 Mar 2012 | by John Reynolds
will launch in May. Separately, Westfield is also preparing a push to flag up its fashion credentials. The promotion will focus on QR codes and touch-screen styling cubes . Customers can choose various fashion ...
Tech: Nike rediscovers its leadership position with FuelBands
23 Mar 2012 | by John V Willshere
and values in a 'real world' object. It's an expensive game, however. Fashion brands could have a field day ...
Brand Health Check: Superdry
08 Mar 2012 | by Georgina Brazier
For a time it seemed as if the only way was up for British fashion brand Superdry. However, events ... in the fashion category. It comprises three main brands, Superdry, skating range 77Breed and SurfCo California ... -founder of fashion label Duck and Cover, a former director of product and marketing for Converse and ex ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
, quality is central. In fashion, this translates into a 'cost per wear' mindset. 'It's balancing quality ... than expected,' says Hall. 'Fashion is 64%.' Online data has become a central tool for brands ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
-career woman, having it all at the expense of everything else, is as out of fashion as bankers' bonuses ... , but also kind, compassionate, fashion-loving and funny. Inaccurate stereotyping However, just ... in every area of their lives Broad tastes 90% of NTAs say they have varied interests, from fashion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
