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Diet Coke 'handbag' by Mother

Developed by Mother, the 30-second TV ad aims to position Diet Coke as the perfect fashion accessory. ...

The best brands of 2010: choose your winner

. ASOS Aimed at 16- to 34-year-olds, online fashion and beauty retailer Asos attracts 9m unique ...

Paper Round (4 August) - Which brands are advertising in the national press?

Camelot, the group behind the Lottery, opts for the press ads after recently calling for more accountability in the outdoor sector. Meanwhile The Daily Mail questions fashion brand Material Girl , which is backed by Madonna and her daughter Lourdes. The brand's promotional images aimed at teens are deemed too ...

Sector insight: Canned meals and meats

appealing alternatives to the often old-fashioned image of tinned products. The quality of meat used ...

Fallon launches Giles Deacon scarf for Cadbury

October. All net proceeds from the scale of the scarf will go to the cancer charity, Fashion Targets ...

John Lewis 'bluewater' by Adam and Eve London

The campaign features several items fashioned in a triangular shape to mimic the arrows used on a lift, indicating up and down. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.