Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...
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CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
at their peril. But as fashions change, there is a constant battle to stop the familiar becoming dull ...
CREATIVE STRATEGY: Sponsors' double fault at Wimbledon
07 Jul 2011 | by Simon S Kershaw
". "Live to deliver" is the FedEx line. ("Live" straplines must be in fashion.) Well, they didn t. "Love ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
.COM It is a great time to work at Asos; not only did the online fashion and beauty retailer record a 24 ... . At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last August, the site has forged ahead with marketing aimed at its estimated 10m fashion buyers. She certainly ...
Coca-Cola to relaunch Coke Zone online loyalty scheme
19 Jan 2011 | by Sarah Shearman
, games, fashion, sport and music categories. Coke Zone, created by Carlson Marketing, was launched ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
, using the website to promote its fashion ranges and interact with customers; it also has more than 35 ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...
CREATIVE STRATEGY - Will green beer catch on?
20 May 2010 | by Simon S Kershaw
with the retro fashion and franglais copy. But in the end it all falls as flat as yesterday's lager. Certainly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
