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Sports lifestyle brand Extreme Group seeks agency for lifestyle push

The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...

SodaStream appoints Luchford APM for global design brief

is the start of a global campaign for the company. The work will involve work in fashion and design weeks ...

Land Securities seeks PR help for Trinity Leeds launch

. Land Securities wants to see agencies with retail and fashion PR credentials to help the venue propel ...

Chewits calls in Cirkle PR to appeal to older audience

of places, fashions and flavours and will include social media and online promotion. There will also ...

The Tea Council hires Threepipe to make tea 'cool again'

Threepipe is charged with targeting the 20- to 25-year-old market using fashion tie-ins and promoting the health benefits of tea. The agency won the brief, thought to be worth around 250,000, after ... . The agency will be working on a series of tea pop-up shops that all have a British fashion theme to help lift ...

Pitch Update

. Another sector that's been lacking in reviews of late is high-street fashion, but a glimmer of light has come through with news that Hobbs, the women's fashion label, is looking for an agency to handle ...

No room in the UK: can new retailers succeed on the high street?

, each year has brought another entrant to the UK scene; notably, fashion brands, from Abercrombie ... UK store, having launched a successful online UK business. Fashion is one area where consumers ... ', as the retailers it has partnered for its Fashion Outlet all also have physical stores. She adds: 'In the future we ...

Pepsi launches mini cans in UK

in the US, in time for New York Fashion Week. The product was badly received by consumers. PepsiCo ...

Agencies line up for Martini ad task

, was shot in the style of a film trailer, and aimed to reinforce the brand as fashionable and modern ...

Peroni launches 'timeless' five-minute cinema ad

designer Antonio Berardi to create a collection of fashion items and a window display at Harrods. Beradi ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.