CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
at their peril. But as fashions change, there is a constant battle to stop the familiar becoming dull ...
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Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
Diesel, youth- targeted fashion apparel and accessories Discovery Communications, media Dove ...
Cadbury bites into BR app chart
14 Oct 2011 | by Daniel Farey-Jones
It was beaten to the top spot by Jaws, another free game, based on the shark attack blockbuster of the 1970s. Clothing retailer New Look has broken into the chart at number six with an app that offers fashion advice and daily alerts as well as exclusive offers. With an app that allows customers to pay ...
CREATIVE STRATEGY: Sponsors' double fault at Wimbledon
07 Jul 2011 | by Simon S Kershaw
". "Live to deliver" is the FedEx line. ("Live" straplines must be in fashion.) Well, they didn t. "Love ...
Brits and their bank holidays
17 Mar 2011 | by Phil Charter
. London fashion retailers predict a 24m boost over the Royal Wedding bank holiday alone. Read all ...
Christmas and Boxing Day break online retail records
27 Dec 2010 | by Staff
said department stores and fashion retailers accounted for 13 of the top 20 most visited retail ...
BR Video: M&S should improve sub-brands and cut prices
17 Nov 2010 | by Ed Owen
and produce more fashionable clothes, according to members of the public interviewed in this latest BR Video.
M&S sets out ambitious growth targets and branding plans
09 Nov 2010 | by Ed Owen
, style and fashion of the M S brand stand out. We will also clarify the position of our sub ... .6%. Bolland said: "In clothing, we grew market share in all areas as we gave our customers better fashions ...
Get Him To The Greek delivers impacts for Flake
02 Jul 2010 | by Maisie McCabe
Moss stunt at an Alexander McQueen fashion show four years ago, which was directed by the same ...
CREATIVE STRATEGY - Will green beer catch on?
20 May 2010 | by Simon S Kershaw
with the retro fashion and franglais copy. But in the end it all falls as flat as yesterday's lager. Certainly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
