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Sports lifestyle brand Extreme Group seeks agency for lifestyle push

The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...

SodaStream appoints Luchford APM for global design brief

is the start of a global campaign for the company. The work will involve work in fashion and design weeks ...

Land Securities seeks PR help for Trinity Leeds launch

. Land Securities wants to see agencies with retail and fashion PR credentials to help the venue propel ...

Chewits calls in Cirkle PR to appeal to older audience

of places, fashions and flavours and will include social media and online promotion. There will also ...

The Tea Council hires Threepipe to make tea 'cool again'

Threepipe is charged with targeting the 20- to 25-year-old market using fashion tie-ins and promoting the health benefits of tea. The agency won the brief, thought to be worth around 250,000, after ... . The agency will be working on a series of tea pop-up shops that all have a British fashion theme to help lift ...

Consumer: Malibu puts some varnish on its image

and their friends could sample fashion and beauty products, and try new Malibu cocktail recipes. Other activity ... of mind with opinion-forming media To achieve cut-through within the fashion and beauty community To generate coverage in consumer lifestyle and fashion media To drive consumers to the Malibutique ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.