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Think BR: Brands that grow businesses

13 Feb 2012 | by Anastasia Kourovskaia

Diesel, youth- targeted fashion apparel and accessories Discovery Communications, media Dove ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

10 Feb 2012 | by Gemma Charles

and fashion pioneers over the past 200 years. Set against a backdrop of the city, the bottle introduces ...

Sector Insight: Dark spirits

01 Feb 2012 | by Jane Bainbridge

as old-fashioned. - Bourbon and US whiskey was the only UK whisky category segment to grow year ...

Pernod-Ricard revives Absinthe with global campaign

31 Jan 2012 | by Sarah Shearman

platform and a series of art and fashion themed events in the UK and other key markets this year ...

Consumer: Malibu puts some varnish on its image

26 Jan 2012 | by John Owens

and their friends could sample fashion and beauty products, and try new Malibu cocktail recipes. Other activity ... of mind with opinion-forming media To achieve cut-through within the fashion and beauty community To generate coverage in consumer lifestyle and fashion media To drive consumers to the Malibutique ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

24 Jan 2012 | by Simon S Kershaw

at their peril. But as fashions change, there is a constant battle to stop the familiar becoming dull ...

Pitch Update

19 Jan 2012

. Another sector that's been lacking in reviews of late is high-street fashion, but a glimmer of light has come through with news that Hobbs, the women's fashion label, is looking for an agency to handle ...

Diet Coke updates Love it Light activity

11 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

a digital fashion channel called Style it Light as part of the wider 'Love it Light' marketing push ...

Review of the Year: Top 10 marketing mishaps in 2011

20 Dec 2011 | by Nicola Clark

In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...

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