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Review of the Year: Top 10 marketing moments of 2011

struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...

AMV Pulse picks up Children in Need

AMV Pulse will provide consultancy on the charity's social media strategy including integrating social media elements into the BBC One Children in Need TV show and the seeding of BBC Children in Need fashion projects. AMV Pulse will also handle the community management of the appeal's Twitter feed ...

The essential Zeitgeist: 8 highlights from Google's flagship event

Ahrendts, chief executive of fashion house Burberry, said that digital has revolutionised the brand ...

Online food shoppers shun marketing tactics

disappointing experience, according to another survey, with less than a quarter of fashion retailers allowing ... (MIG) suggested that of 57 major fashion retailers, just 23% had mobile-ready websites that could allow ... for the retail sector. "The Sock Report clearly demonstrates that the fashion subset of the retail sector ...

Asos backs Cancer Research sunburn initiative

Asos, the online fashion retailer, Bauer Media and Cancer Research have teamed up to launch a...The campaign, called Sun Smart, kicks off this week. It was arranged by MediaCom, Cancer Research s media agency, and the creative was undertaken in-house by Asos. The Asos website is hosting a Fashion Forecast , offering users tailored fashion advice. Users accessing the site need to select ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

, using the website to promote its fashion ranges and interact with customers; it also has more than 35 ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...

End of 'digital' road

such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...

Confessions of an internet adman

content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...

Kylie Minogue fronts Breakthrough Breast Cancer campaign

new campaign to launch Fashion Targets Breast Cancer 2010, a fundraising initiative from the UK...campaign since successfully fighting the disease in 2006. As part of the Fashion Targets Breast Cancer ... Spencer and Coast to launch a series of fashion items that use the charity's black and white colour scheme ... . The Fashion Targets Breast Cancer initiative was first launched by Ralph Lauren in 1994, after his friend Nina ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.