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Lessons from The GREAT Campaign

, fashion and culture have the word Great stuck in front of them to promote Britain as the place to be ...

Breakthrough Breast Cancer 'buy it, fight it' by The Brooklyn Brothers

The new Fashion Targets Breast Cancer campaign was shot by photographer Ellen Von Unwerth and stars...The poster work, by The Brooklyn Brothers, aims to get the public behind the charity. The brief was to re-energise the brand and to bring back it s fashion credentials . The media was handled by Posterscope ...

The Tea Council hires Threepipe to make tea 'cool again'

Threepipe is charged with targeting the 20- to 25-year-old market using fashion tie-ins and promoting the health benefits of tea. The agency won the brief, thought to be worth around 250,000, after ... . The agency will be working on a series of tea pop-up shops that all have a British fashion theme to help lift ...

Pitch Update

. Another sector that's been lacking in reviews of late is high-street fashion, but a glimmer of light has come through with news that Hobbs, the women's fashion label, is looking for an agency to handle ...

AMV Pulse picks up Children in Need

AMV Pulse will provide consultancy on the charity's social media strategy including integrating social media elements into the BBC One Children in Need TV show and the seeding of BBC Children in Need fashion projects. AMV Pulse will also handle the community management of the appeal's Twitter feed ...

Appointment to view: The making of the Barnardo's 'life story' ad

The ad depicts five stages in the life of one man named Michael, who has been supported by Barnardo's through years of abuse and difficulty. The campaign explains how the charity can help people from all walks of life. The creative team behind the ad decided to use old-fashioned editing ...

DDB UK is sole Lions winner in Promo & Activation category

. This included two of the five Gold Lions awarded by the jury, both of which went to fashion retailer 4th ...

The Impossible Brief

, simultaneously taking control of both Israeli and Palestinian territories in a threatening fashion. History ...

French Connection hires 101 in creative role

The fashion brand's advertising continues to be held by Fallon, but 101 takes up an as-yet-unspecified creative consultancy role with the retailer. Richard Flintham, the 101 founding partner, was responsible for Fallon's ongoing "Man/Woman" campaign in his former role as Fallon's executive creative director ...

Breakthrough Breast Cancer hires The Brooklyn Brothers

Breakthrough Breast Cancer has appointed The Brooklyn Brothers to handle its 2011 Fashion Targets...is supported by fashion retailers, including Top Shop, Marks Spencer, River Island and Coast, which design ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.