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The Tea Council hires Threepipe to make tea 'cool again'

Threepipe is charged with targeting the 20- to 25-year-old market using fashion tie-ins and promoting the health benefits of tea. The agency won the brief, thought to be worth around 250,000, after ... . The agency will be working on a series of tea pop-up shops that all have a British fashion theme to help lift ...

Pitch Update

. Another sector that's been lacking in reviews of late is high-street fashion, but a glimmer of light has come through with news that Hobbs, the women's fashion label, is looking for an agency to handle ...

Male cancer charity Orchid brings in EdenCancan for T-shirt campaign

Last year s T-shirts were produced by the London College of Fashion and Phil Vickery's Raging Bull ... and well-known fashion names such as Harold Tillman, chairman of the British Fashion Council and owner of Jaegar and Aquascutum, Dylan Jones, editor of GQ, and George Lamb, the fashion designer and presenter ...

AMV Pulse picks up Children in Need

AMV Pulse will provide consultancy on the charity's social media strategy including integrating social media elements into the BBC One Children in Need TV show and the seeding of BBC Children in Need fashion projects. AMV Pulse will also handle the community management of the appeal's Twitter feed ...

DairyCo seeks agency support to champion dairy industry

old-fashioned perceptions about the industry . She added that its levy method of funding has meant ...

French Connection hires 101 in creative role

The fashion brand's advertising continues to be held by Fallon, but 101 takes up an as-yet-unspecified creative consultancy role with the retailer. Richard Flintham, the 101 founding partner, was responsible for Fallon's ongoing "Man/Woman" campaign in his former role as Fallon's executive creative director ...

Breakthrough Breast Cancer hires The Brooklyn Brothers

Breakthrough Breast Cancer has appointed The Brooklyn Brothers to handle its 2011 Fashion Targets...is supported by fashion retailers, including Top Shop, Marks Spencer, River Island and Coast, which design ...

Meteorite wins Breakthrough Breast Cancer creative brief

, Fashion Targets Breast Cancer 2010. The campaign, which featured the strapline "Wear your support ...

Agencies line up for breast cancer brief

The review is being overseen by the AAR and the charity is thought to have held initial meetings with a number of integrated agencies, with pitches due to take place next month. In March, the charity ran a campaign that featured Minogue, Miller and Claudia Schiffer to launch Fashion Targets Breast ...

Asos backs Cancer Research sunburn initiative

Asos, the online fashion retailer, Bauer Media and Cancer Research have teamed up to launch a...The campaign, called Sun Smart, kicks off this week. It was arranged by MediaCom, Cancer Research s media agency, and the creative was undertaken in-house by Asos. The Asos website is hosting a Fashion Forecast , offering users tailored fashion advice. Users accessing the site need to select ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.