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Appointment to view: The making of the Barnardo's 'life story' ad

The ad depicts five stages in the life of one man named Michael, who has been supported by Barnardo's through years of abuse and difficulty. The campaign explains how the charity can help people from all walks of life. The creative team behind the ad decided to use old-fashioned editing ...

Think BR: Brand Cameron - a defining moment

little like an alluring luxury or fashion brand, who promise much, but in the end leave you feeling ...

Countdown to the spending review

against the new Hoover, the premium FMCG brand against high street fashion like never before. People ...

Asos backs Cancer Research sunburn initiative

Asos, the online fashion retailer, Bauer Media and Cancer Research have teamed up to launch a...The campaign, called Sun Smart, kicks off this week. It was arranged by MediaCom, Cancer Research s media agency, and the creative was undertaken in-house by Asos. The Asos website is hosting a Fashion Forecast , offering users tailored fashion advice. Users accessing the site need to select ...

Bono and wife sell stake in fair trade clothing brand

LVMH, which owns global brands including fashion labels Louis Vuitton and Donna Karan, and champagne Moet Chandon, is reported to be buying a stake in Edun of just under 50%, although no official details of the deal have been disclosed. Edun, which Bono and his wife launched in 2005, is aimed ...

City Republic: Second attack on credit crunch

(for now) are decidedly out of fashion. Instead the latest thing is the battery-driven electric hybrid ...

Peta hits back at Burger King perfume with a parody called Gore

. It also campaigns against the use of fur in fashion, but has a wider agenda of promoting vegetarian ...

Primark attacked over 7p wages

's second-largest clothing retailer by volume, and Tesco, the UK's biggest supermarket fashion chain. War ...

RAF in recruitment activity through BEcause

will highlight the breadth of career opportunities available in the RAF in an interactive and memorable fashion ...

City Republic: Informa deal may signal market bottom

trophy asset they'll be after next. A fashion house? Brown tinkers with the housing market PM Gordon ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.