Do media plans need mags?
10 May 2012
and fashion. It's where they're a discretionary addition to a plan that they're struggling - and sometimes ...
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Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
sports, casual and fashion ranges. Brands such as Under Armour require further investment in broader ...
One publishing chief who still believes in print
10 May 2012
in print," he says. "If you talk to L'Oreal, Estee Lauder or any of the fashion companies, they'll tell you ...
All about ... The future of BSkyB
10 May 2012
old-fashioned UK media asset (News of the World) could result in the break-up of the one that most ...
Chevrolet Volt sponsors AskMen Innovation Awards
08 May 2012 | by Nick Batten
." AskMen claims that its content reaches more than 800,000 UK males a month, offering advice on fashion ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
-video director and fashion photographer Nick Knight. Virgin Media: Dog-Training Tips Virgin Media builds ...
Revolution: Social Media - Meet the new social networks
04 May 2012 | by Trevor Clawson
Pinterest page to promote its fashion lines and has pinned more than 50 images so far across four boards ... . 'We work with a US-based fashion retailer that also has operations in the UK. In the US, Pinterest ... 's audience is currently dominated by women, a demographic that has made it particularly attractive to fashion ...
Should owner rules change?
03 May 2012
and individuals who transgress. And in a digital world, ownership in the context of old-fashioned control ...
M&S launches recycling initiative fronted by Joanna Lumley
26 Apr 2012 | by John Reynolds
Marks & Spencer is launching a fashion initiative in partnership with Oxfam, fronted by Joanna
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ... the fashion runways. Among the innovative things the brand did was to launch a fragrance last year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
