CREATIVE STRATEGY: Computer game launch is a bit spaced-out
22 Feb 2012 | by Simon S Kershaw
stunt, EA Games clearly sees the value of good old-fashioned column inches. Simon S Kershaw is a ...
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CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
, art in Yorkshire LBi, infi-knit MediaCom, sunsmart fashion forecast Zone, MyFarm ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ...
SHIFT: Personalisation key to coping with the death of the tribe
20 Jan 2012 | by Nicola Clark
customers aren't. The fashion industry has been particularly poor at adapting to such consumer ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...
Publishers on slow road to data marketplace?
20 Oct 2011 | by Daniel Farey-Jones
with third parties and how the sector was not able to access finance as easily as more fashionable new ...
CREATIVE STRATEGY: Nudity and drugs? YSL has 'creativity' running in its veins
03 Feb 2011 | by Simon Kershaw
, fashion, we are looking at you. Perfumes in particular have a long history of "ideas" that seem ...
Very.co.uk bids to interest young mothers
05 Oct 2010 | by Daniel Farey-Jones
an online maternity and baby fashion show, due to take place on 13 October.
MAGAZINE ABCs: Tesco swells customer magazines circulation
12 Aug 2010 | by Daniel Farey-Jones
-monthly and focuses mainly on the retailer's fashion, homewares and technology offering. It registered an average ...
Red overhauls website with ecommerce focus
11 Aug 2010 | by Nicola Clark
. Elsewhere, rival publisher Bauer has created an invitation-only fashion shopping "members club" Cocosa ... frustrated by trying to find items featured in fashion magazines which are then not available in store ... . The relaunch comes amid an explosion in the popularity of fashion blogs among UK consumers. These include ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
