April Fools' Day: Which brands got involved?
02 Apr 2012 | by Daniel Farey-Jones
for the "long neglected" Nintendo Entertainment System (NES), using old-fashioned eight-bit graphics ...
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Brand barometer: Nivea viral campaign reviewed
04 May 2012
-video director and fashion photographer Nick Knight. Virgin Media: Dog-Training Tips Virgin Media builds ...
Sun rivals rally as super Sunday nears
23 Feb 2012 | by Maisie McCabe
Associated Newspapers is promoting the Mail on Sunday's "stunning free magazines" (Live, You and bi-annual fashion supplement You Inspire) which it says are "for him and for her", in a press ad in Metro, its free newspaper. The Express, part of Northern Shell, is advertising that the Sunday ...
H&M features Beckham in debut Super Bowl TV ad
18 Jan 2012 | by John Reynolds
The David Beckham Bodywear collection will launch on February 2, in store and online, three days before the Super Bowl. The clothes collection is made up of a range of underwear styles, including briefs, boxers, T-shirts, pyjamas and long johns. Beckham, a global fashion icon, has previously ...
Campaign Viral Chart: Vinnie Jones BHF ad comes in 'hard and fast'
13 Jan 2012 | by Ben Hall
: 32,825 shares 5. LG 'fashion industry exposed ...
Campaign Viral Chart: Google's review of 2011 is most-shared ad
06 Jan 2012 | by Ben Hall
7. LG 'fashion industry exposed' by Y R New York 3,138 shares this week All time: 42 ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...
Private View: Kate Stanners and Phil Rumbol
09 Dec 2011
and Heston as the master of the dark arts. Delia shows us how to do some good old-fashioned home ...
Carat triumphs at Campaign Media Awards
24 Nov 2011 | by Jeremy Lee
The campaign, which also won in the Best Total Communications Programme and Best Fashion, Beauty and Healthcare Campaign categories, was based on the brand proposition that Nivea s Invisible anti-perspirant did ... available on a Nivea area on ASOS.com, which was then seeded to fashion bloggers and promoted on social ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
