Brand barometer: Nivea viral campaign reviewed
04 May 2012
-video director and fashion photographer Nick Knight. Virgin Media: Dog-Training Tips Virgin Media builds ...
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Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
fashion - think Hollister. But the other, more interestingly, is media. For both Radio 1 ...
Sector Analysis: Magazines
29 Feb 2012 | by Mike Fletcher
's Grazia brand understands the need for deeper engagement with its readership. The fashion magazine recently launched its spring collector's edition to coincide with London Fashion Week and supported ... Mobile-sponsored Grazia s Fashion Issue Live! series gave our readers an additional level of exclusive ...
MAGAZINE ABCs: Good Housekeeping closing in on number one spot
16 Feb 2012 | by John Reynolds
Good Housekeeping is close to overtaking Glamour as the best-selling women's lifestyle and fashion...she said had been driven by editorial changes at the magazine, including upping its fashion coverage ...
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
Diesel, youth- targeted fashion apparel and accessories Discovery Communications, media Dove ...
Trend report: Can media help save the high street?
01 Feb 2012 | by Mark Banham
as the discount fashion retailer Peacocks finally lost its plumage, closing its doors and taking 10,000 high ...
The business of business travel
23 Jan 2012 | by Liz Ross Martyn
of the Heathrow Express, you would receive a carefully fashioned laminated travel itinerary timed to perfection ...
PHD claims Grand Prix in Agency of the Year
13 Dec 2011 | by Gemma Charles
judges with its "good old-fashioned sales metrics", which demonstrated the positive effect of its work ...
Capitalising your brand
13 Dec 2011 | by Anne Collins
profile events such as the Royal Wedding, London Fashion Week and the Olympic Games, as well as a steady ...
Young westerners are embracing a global outlook
23 Nov 2011 | by Canvas8
when fast-fashion labels are attempting to gloss over their use of cheap foreign labour. This clever ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
