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Brand builder: Under Armour

sports, casual and fashion ranges. Brands such as Under Armour require further investment in broader ...

Trinity Leeds kicks off online hype ahead of 2013 opening

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

More Th>n to sponsor MSN pet portal

From tomorrow (9 May) a dedicated section of the site will include a range of articles and information about looking after animals, including advice from veterinary professionals, features on pet lifestyle, pet fashions and celebrity pets. The sponsorship, which was negotiated by Publicis Groupe ...

Brand barometer: Nivea viral campaign reviewed

-video director and fashion photographer Nick Knight. Virgin Media: Dog-Training Tips Virgin Media builds ...

Revolution: Social Media - Meet the new social networks

Pinterest page to promote its fashion lines and has pinned more than 50 images so far across four boards ... . 'We work with a US-based fashion retailer that also has operations in the UK. In the US, Pinterest ... 's audience is currently dominated by women, a demographic that has made it particularly attractive to fashion ...

M&S launches recycling initiative fronted by Joanna Lumley

Marks & Spencer is launching a fashion initiative in partnership with Oxfam, fronted by Joanna

Facebook's Everson urges marketers to 'make a bet on us'

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ... the fashion runways. Among the innovative things the brand did was to launch a fragrance last year ...

Google marketer Felten notes 'TV works well with digital'

country, which will include a fashion brand. Earlier this week, Marketing revealed that Microsoft ...

Diet Coke partners with IPC to boost fashion strategy

, with the launch of a new fashion and beauty site called Style it Light....The Style it Light hub will offer fashion editorial and video content from IPC titles Marie Claire, Look and InStyle, which will be updated daily, targeting 17- to 29-year-olds. The fashion site feeds into Diet Coke's overall brand strategy to integrate itself with the fashion world, re-engage lapsed ...

Tech: Nike rediscovers its leadership position with FuelBands

and values in a 'real world' object. It's an expensive game, however. Fashion brands could have a field day ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.