Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
director of Penguin Digital, wasn't there to accept the plaudits. In selfless fashion she had sent a team ...
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Kantar releases grocery data app
10 Aug 2010 | by Jacob Mathias
research and insight into what consumers buy in FMCG, fashion, entertainment and telecommunications. ...
Women on top
11 May 2010 | by Nicola Clark
to fashion and beauty. On the basis of the research, '21st-century woman' can be defined as follows ... % of these consumers are buying more online than they were four years ago, when it comes to designer fashion, visiting ...
Profile: Looking for loyalty
14 Apr 2010 | by John Reynolds
, smartly dressed and wearing fashionable Soho specs, is a nervous interviewee. He makes minimal eye contact ...
Brand Health Check: Cosmopolitan
17 Mar 2010 | by Nicola Clark
offer a quick fix of fashion and gossip, have added to the competition, while the massive number of gossip and fashion blogs has squeezed the advertising market further. Cosmo is a long-established brand ... 's editorial formula of sexual positions, real-life stories and fashion and beauty advice has lost its spark ...
Taking a punt on digital
09 Mar 2010 | by Chris Ellery
's online brand. It is viewed as old-fashioned; one source close to the brand describes it as 'quiet ...
Masterclass: Advergames
08 Feb 2010 | by Adam Woods
targeted fashion, in keeping with more traditional forms of marketing. Advocates talk about the long tail ... ." To broaden the reach in a targeted fashion, he suggests, you might showcase your game via a kiosk at a trade ...
What it's really like inside Cosmopolitan
18 Nov 2008 | by Becky Wilkerson
of fashion, beauty, celebrities, inspiring real-life stories and naked men all under one roof. What ...
Branding brief: Monocle magazine opens store in Marylebone
18 Nov 2008
store in Marylebone to sell products created in partnership with fashion brands including Porter Artek
Sky.com launches shopping portal
13 Nov 2008 | by Fiona Ramsay
Sky Shopping will also offer targeted product recommendations to visitors elsewhere on the sky portal based on the editorial content of each vertical site. This will include KD Ready TVs in Sky's online TV guide and fashion and accessories within Sky Style. It also launched a dedicated Christmas ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
