to remove filtersBrand builder: Under Armour
24 May 2012 | by Kim Benjamin
sports, casual and fashion ranges. Brands such as Under Armour require further investment in broader ...
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Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection...as well as fashion photographers to document how they wear the iconic Burberry trench coat, has become a ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ... . Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
expansive way. I think we ve surprised them. "They now understand that we are in fashion and beauty, more ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
they thought of a man with a bowler hat. We needed to invest in more emotional categories like fashion ... by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
it safe and on-trend. The use of the shopping list is rather old fashioned but is indicative ...
Brand Health Check: Aquascutum
03 May 2012 | by Kim Benjamin
Aquascutum has had little trouble proving its worth on the fashion front. Its clothes have been ... goes through? We asked Sarah Baumann, general manager at Atelier London, the fashion, luxury ... (the fashion, luxury and beauty division of Leo Burnett Group) Another great British brand ...
M&S creates two senior marketing roles to boost fashion
02 May 2012 | by Matthew Chapman
Marks & Spencer is creating two new head of brand roles who will report into brand director Rob Weston, to bolster its general merchandise marketing team.
M&S launches recycling initiative fronted by Joanna Lumley
26 Apr 2012 | by John Reynolds
Marks & Spencer is launching a fashion initiative in partnership with Oxfam, fronted by Joanna
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ... the fashion runways. Among the innovative things the brand did was to launch a fragrance last year ...
BrandAlley shifts focus to customer emotions
28 Mar 2012 | by Matthew Chapman
Online fashion retailer BrandAlley aims to tap into its customers' emotions for the first time...on designer fashion labels, such as Emporio Armani and Dolce Gabbana. Marketing and PR director Melissa ... -April and will support the press ads that are running this week in fashion publications including Stylist, Red, Marie ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
