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VCCP Blue picks up Victoria Circle task

26 Apr 2012 | by Jeremy Lee

, and agencies with retail and fashion experience have been approached to work across advertising and digital ...

Ogilvy & Mather captures TK Maxx digital advertising

26 Apr 2012 | by Sara Kimberley

fashion show Frock Me . The retailer also began engaging with mums online for the first time ...

Agencies line up for shopping centre launch brief

08 Mar 2012 | by Sara Kimberley

The review for the retail and leisure development, called Trinity Leeds, is being handled by AAR and London-based agencies have been approached. An agency with retail and fashion experience will be expected to work across advertising and digital activity nationally. An appointment is due by the end ...

Fashion brands Ariella and Little Mistress pick EdenCancan

03 Feb 2012 | by John Owens

A fashion label behind the dresses worn by stars such as Kelly Rowland has brought EdenCancan...website, complete with 3D graphics, which is to be marked by a London fashion show launch in April ... has also won a brief with fashion label Little Mistress to help promote its new ranges and increase ...

Trend report: Can media help save the high street?

01 Feb 2012 | by Mark Banham

as the discount fashion retailer Peacocks finally lost its plumage, closing its doors and taking 10,000 high ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

05 Jan 2012 | by Daniel Farey-Jones

mother and baby fashion show that "nearly killed us", according to the agency's creative director....for extending Very s offering from fashion for young women to clothing and accessories for mothers and babies ... above our weight." Indicia built its campaign around working up to the unveiling of the fashion show ... creative way." Watch the fashion show below Follow Daniel Farey-Jones on Twitter ...

Private View: Kate Stanners and Phil Rumbol

09 Dec 2011

and Heston as the master of the dark arts. Delia shows us how to do some good old-fashioned home ...

Indicia lands DMA Grand Prix

08 Dec 2011 | by Daniel Farey-Jones

The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 . The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...

Appointment to View: Behind the scenes of the Argos Christmas ad

23 Nov 2011 | by Georgina Brazier

. Steve Clark, lead puppeteer, said: "We're asked to wear these fetching items of fashion for the job ...

Shoe retailer Dune launches first UK print campaign

11 Aug 2011 | by Mark Banham

in fashion titles including Grazia, Marie Clare, Elle, Vogue and Stylist. It will also include a bespoke four-page fashion feature shoot in Grazia and a four-page pullout special in Stylist. Rachael Slaney, head ... felt that this was the perfect time to really showcase Dune as the luxurious, fashion-forward footwear ...

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