Turning browsers into buyers
13 Feb 2012 | by John Thekanady
.co.uk which include beauty and fashion reviews. It is possible the specialists could be drawn further ...
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CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
. Not only would his skinny frame and moustache be fashionable today, but also his service ethic. You ll ...
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
mother and baby fashion show that "nearly killed us", according to the agency's creative director....for extending Very s offering from fashion for young women to clothing and accessories for mothers and babies ... above our weight." Indicia built its campaign around working up to the unveiling of the fashion show ... creative way." Watch the fashion show below Follow Daniel Farey-Jones on Twitter ...
Think BR: A shopper's paradise
23 Dec 2011 | by Tim Watson and Richard Matthews
recognition Augmented reality engines that identify clothes will revolutionise the fashion industry and make fast fashion even faster as the supply chain will turn around high end fashion into high street fashion in days. 5. Mobile wallets start to establish themselves The battle for wallet ownership ...
Indicia lands DMA Grand Prix
08 Dec 2011 | by Daniel Farey-Jones
The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 . The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...
Appointment to View: Behind the scenes of the Argos Christmas ad
23 Nov 2011 | by Georgina Brazier
. Steve Clark, lead puppeteer, said: "We're asked to wear these fetching items of fashion for the job ...
Christmas shopping: profiling parents
07 Nov 2011 | by Alice Dunn
hear when listening to their favourite fashion and beauty shows (which they are 52% more likely ...
Cadbury bites into BR app chart
14 Oct 2011 | by Daniel Farey-Jones
It was beaten to the top spot by Jaws, another free game, based on the shark attack blockbuster of the 1970s. Clothing retailer New Look has broken into the chart at number six with an app that offers fashion advice and daily alerts as well as exclusive offers. With an app that allows customers to pay ...
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music ... /General 3 Harley-Davidson Automotive/Motorbikes 4 Rolex Fashion/Accessories, Jewellery ... Equipment 10 YouTube Online 11 Alexander McQueen Fashion/Designer 12 ...
Think BR: The ultimate online shopping experience? It's just a few clicks away...
27 Sep 2011 | by Paul-Jervis Heath
utilised. For example, everyone has a friend or two that they turn to for fashion advice. While ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
