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Taking a punt on digital

's online brand. It is viewed as old-fashioned; one source close to the brand describes it as 'quiet ...

Digital & Direct: Gap to debut online store

Fashion retailer Gap is to launch its first UK ecommerce site this year, as the pressure

John Lewis adds consumer comments to website

in ranges such as home and garden, fashion, technology and sports, but does not promote additional products ...

Asos buoyed by cyber-skiving

turn to quick fashion fixes to stave off recession blues....-street in favour of cheaper online alternatives this Christmas. Nick Robertson, chief executive of the fashion ... .com - suggests it is well placed to survive. However, while discount fashion retailers such as Primark have ...

Branding brief: Monocle magazine opens store in Marylebone

store in Marylebone to sell products created in partnership with fashion brands including Porter Artek

Raymond Snoddy on Marks & Spencer's marketing cuts

's executive chairman, and chairman of Business in the Community and the British Fashion Council. Rose worked ...

Marks & Spencer brings together Twiggy and Take That in Christmas ads

to comment on the retailer's future plans but said that Twiggy and its other fashion faces were still under ...

Bartle Bogle Hegarty dominates IPA Effectiveness Awards

, for a campaign it developed for luxury fashion brand Radley. Following its acquisition by private ...

Will retailers be lonely this Christmas?

says. 'It is becoming fashionable to be frugal. Shopping will be late and that will put pressure ... that is to encourage consumers to start shopping early. Some, including department store Debenhams and fashion chain ...

Brand Health Check: Land of Leather

people want to buy. Remedy Be innovative. Think like a fashion brand and introduce a small range ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.