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mother and baby fashion show that "nearly killed us", according to the agency's creative director....for extending Very s offering from fashion for young women to clothing and accessories for mothers and babies ... above our weight." Indicia built its campaign around working up to the unveiling of the fashion show ... creative way." Watch the fashion show below Follow Daniel Farey-Jones on Twitter ...
recognition Augmented reality engines that identify clothes will revolutionise the fashion industry and make fast fashion even faster as the supply chain will turn around high end fashion into high street fashion in days. 5. Mobile wallets start to establish themselves The battle for wallet ownership ...
In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...
Aurora Fashions, the owner of Coast, Oasis and Warehouse, has appointed French Connection digital...fashion brand Radley. Separately, Coast is looking to develop its signature occasionwear collection ... . Aurora Fashions aims to drive the multi-channel proposition of its Oasis brand by appointing Hash Ladha, group multi-channel director at Aurora Fashions, as deputy managing director at Oasis. Ladha ...
struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...
that Portas declined to meet with Dixons, fashion retailers Next and Primark, and stationary chain WH Smith ...
Asos.com marketing director Clare Dobbie has parted ways with the online fashion retailer after
and Heston as the master of the dark arts. Delia shows us how to do some good old-fashioned home ...
The home collection will initially launch with three designers Carol Lake, Yukari Sweeney and Ashley Thomas but will mirror the Editions fashion concept, where capsule ranges from edgier , up-and-coming designers are introduced in new seasons. The debut ranges, which include soft furnishings and kitchenware ...
The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 . The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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