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Think BR: BrandZ shows why technology matters

control of its brand experience especially through the use of digital media, beaming its fashion show live ...

The Social Monitor: Mobile hands social power to its users

fashion shoot and uploading the resulting images while skydiving. 'The campaign embraces real people ...

Facebook's Everson urges marketers to 'make a bet on us'

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ... the fashion runways. Among the innovative things the brand did was to launch a fragrance last year ...

Marketing Guru on... keeping ahead of the youngsters

Saatchi used to describe his boss Michael Howard as wise. It's an old-fashioned word - and, indeed ...

Interactive: Twelve ideas for 2012

are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...

Review of the Year: Top 10 marketing mishaps in 2011

In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst. 1 ...

Review of the Year: Top 10 marketing moments of 2011

struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...

Private View: Kate Stanners and Phil Rumbol

and Heston as the master of the dark arts. Delia shows us how to do some good old-fashioned home ...

Helen Edwards on Branding: Blurred visionaries

of 'challenger' narrative is going to make it seem fashionably alternative, sassy and 'street'. MKJ two: We ... the latest fashionable dictat, on your knees. Helen Edwards, PPA Columnist of the Year (Business Media ... works with some of the world's biggest advertisers 30 SECONDS ON ... marketing fads and fashions ...

Sky marketer scoops top prize at Brand Event Awards

Electronics Neon Windows 7 Second Movies Fashion The Fresh Group and Marks Spencer M ... Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.