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How ad engagement differs by gender

. However there are some interesting differences in some of the others. Clothing and fashion One of the categories of most interest to women is clothing and fashion, which you would expect. However, for men ... ads are as interesting to women as fashion and beauty, and they look out for these ads far more than ...

Online food shoppers shun marketing tactics

disappointing experience, according to another survey, with less than a quarter of fashion retailers allowing ... (MIG) suggested that of 57 major fashion retailers, just 23% had mobile-ready websites that could allow ... for the retail sector. "The Sock Report clearly demonstrates that the fashion subset of the retail sector ...

Biggest brands: Top 50 grocery brands by sales 2008

. 'Far from being old-fashioned, cans are in a perfect position to capitalise on trends for low-fat, low ...

Biggest brands: Top 10 brands by product category 2008

% growth, is Horlicks. A very old-fashioned brand, it has repositioned itself as a sleep aid, but, says ... done a great job in extending the appeal of what once felt like an old-fashioned diet brand and keeping ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.