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Think BR: BrandZ shows why technology matters

control of its brand experience especially through the use of digital media, beaming its fashion show live ...

Samsung pushes camera to fashion crowd with Condé Nast style blog

Cond Nast has arranged for four fashion photographers in four of the world s fashion capitals ... include Jamie Baker from London and Jessie Parks from Rome, along with fashion photographers from Paris and New York. Images will showcase the latest fashion from the winter season and will be uploaded to a ...

Glam Media buys Ning to bolster social media integration

blogs mainly centred on fashion, beauty and health. The combined companies will have over 240 million ...

How ad engagement differs by gender

. However there are some interesting differences in some of the others. Clothing and fashion One of the categories of most interest to women is clothing and fashion, which you would expect. However, for men ... ads are as interesting to women as fashion and beauty, and they look out for these ads far more than ...

Appointment to view: Behind the scenes with Button and Hamilton

Vodafone puts F1 drivers Lewis Hamilton and Jenson Button in the middle of a fashion shoot for its...to give customers access to British festivals, fashion and Formula 1 events. The making of video captures the two drivers joking on set and directing models as part of a fashion shoot. Hamilton takes on the role of a fashion photographer for the challenge, confidently saying "I ve done several photo shoots so ...

Make social a key touchpoint, says customer expert Phil Winters

and are trying to address that in a structured and holistic fashion". Winters encourages experimentation ...

Think BR: Standing out at CES 2011

and shoot video, designed with her assistance in a distinctly Gaga-esque fashion. Word of mouth worked a ... brands at CES was to host a good old-fashioned party. The rules were simple: find a ludicrously over ...

PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

balance between functional needs, fashion and technological innovation in our products, which range from ...

Hearst appoints ad director for tablet media

, Hearst Magazines has launched 24 apps, including Redbook's One Stop Shop, the Seventeen Fashion Finder ...

Wallpaper releases iPhone app

, fashion shows and exhibitions. Ben Giles, wallpaper.com publisher, said: "The Wallpaper iPhone app gives ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.