American digital music provider PlayNetwork calls in Fieldworks in bid to go global
21 Jul 2011 | by Sara Luker
: The worlds of fashion, music, media, design and technology are all merging and speeding ahead faster than ...
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How ad engagement differs by gender
29 Jul 2011 | by Richard Morris
. However there are some interesting differences in some of the others. Clothing and fashion One of the categories of most interest to women is clothing and fashion, which you would expect. However, for men ... ads are as interesting to women as fashion and beauty, and they look out for these ads far more than ...
O2 unveils Priority Moments scheme backed by £6m ad spend
14 Jul 2011 | by Gemma Charles and Noelle McElhatton
of fashion or beauty and 50% off tickets from Sunday to Thursday at Odeon Cinemas. The service, which ... , French Connection on the high street fashion. So yes it was really important to get a range of trusted ...
Vodafone 'Jenson and Lewis, fashion photographers' by BBH
12 Jul 2011
Vodafone challenges F1 drivers Jenson Button and Lewis Hamilton to style a fashion photo shoot...The making of video, distributed online only, promotes Vodafone VIP, which gives customers access to the British festival, fashion and Formula 1 events. ...
The Week in Technology
07 Jul 2011 | by Sara Luker
's entertainment, beauty and fashion sites. 10Yetis has been appointed by online gift experiences company ...
Private View: Jon Williams and Paul Rees
01 Jul 2011
lounges in a supremely self-satisfied fashion by the sun-dappled pool of an ostentatious Mediterranean ...
Appointment to view: Behind the scenes with Button and Hamilton
28 Jun 2011 | by Sarah Johnson
Vodafone puts F1 drivers Lewis Hamilton and Jenson Button in the middle of a fashion shoot for its...to give customers access to British festivals, fashion and Formula 1 events. The making of video captures the two drivers joking on set and directing models as part of a fashion shoot. Hamilton takes on the role of a fashion photographer for the challenge, confidently saying "I ve done several photo shoots so ...
The essential Zeitgeist: 8 highlights from Google's flagship event
25 May 2011 | by Andrew McCormick
Ahrendts, chief executive of fashion house Burberry, said that digital has revolutionised the brand ...
Make social a key touchpoint, says customer expert Phil Winters
19 May 2011 | by Daniel Farey-Jones
and are trying to address that in a structured and holistic fashion". Winters encourages experimentation ...
Editor's comment: The power behind marketing
18 May 2011 | by Noelle McElhatton
-like fashion. Click to our list , sit back, relax and read our who's who of marketing. Noelle.McElhatton@haymarket.com ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
