Special report on market research: A social insight
18 Mar 2011 | by Mary Cowlett
to be dazzled by the speed, accessibility and fashionability of social media buzz monitoring,' says Tim Knight ...
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Vodafone 'Jenson and Lewis, fashion photographers' by BBH
12 Jul 2011
Vodafone challenges F1 drivers Jenson Button and Lewis Hamilton to style a fashion photo shoot...The making of video, distributed online only, promotes Vodafone VIP, which gives customers access to the British festival, fashion and Formula 1 events. ...
AOL: Returning to the fray
13 Oct 2010 | by Sarah Shearman
simply recipes and fashion,' says Sarah Gavin, vice-president of communications at AOL. The brand has ...
Kantar releases grocery data app
10 Aug 2010 | by Jacob Mathias
research and insight into what consumers buy in FMCG, fashion, entertainment and telecommunications. ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
, using the website to promote its fashion ranges and interact with customers; it also has more than 35 ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...
Playboy launches 'nude-free' iPhone app
11 Dec 2009 | by James Quilter
' covering advice on "everything from sex to car stereos", fashion tips, party jokes, and "Celebrities hangin ...
Tommy Hilfiger launches e-commerce iPhone app
01 Oct 2009 | by Jacquie Bowser
LONDON - US fashion brand Tommy Hilfiger has launched a shopping application for Apple's iPhone
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
