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HTC 'free-fall fashion shoot' by Mother

HTC has staged the world's first free-fall fashion shoot on a mobile phone in a new global campaign

Vodafone 'Jenson and Lewis, fashion photographers' by BBH

Vodafone challenges F1 drivers Jenson Button and Lewis Hamilton to style a fashion photo shoot...The making of video, distributed online only, promotes Vodafone VIP, which gives customers access to the British festival, fashion and Formula 1 events. ...

Virgin rapped for attacking rivals' broadband claims

advertised, which was not the case. Sky's final challenge came over Virgin s claim that "we don t use old-fashioned ...

Close-Up: Return of the art of advertising conversations

Words. They went out of fashion a few years ago. The industry was so dazzled by drumming gorillas and coloured balls that dialogue became a bit redundant. The general aim was to make an ad ... characters and some good old-fashioned storytelling back in the ad break. Paul Whitehouse is fronting ...

Sky Broadband 'Little Red Riding Hood' by WCRS

In the idents, created by WCRS, an old-fashioned cinema curtain opens to show scenes from an updated version of Little Red Riding Hood. Scenes include the wolf sitting on Grandma s bed looking at WolfTube on an iPad, the woodcutter telling off Red Riding Hood for wearing a hoodie and the woodcutter ...

End of 'digital' road

such as Threadless (fashion), globrix (property), linqia (marketing), Kiva and Zopa (finance) are using connected ...

Confessions of an internet adman

content and old-fashioned advertising all based on your personal preferences. Think Sky+ mashed with My ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.