Marketing Guru on... keeping ahead of the youngsters
10 Feb 2012 | by Will Harris
Saatchi used to describe his boss Michael Howard as wise. It's an old-fashioned word - and, indeed ...
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British Gas marketing director Will Orr on improving public perception of his brand and the energy sector
16 Feb 2012 | by Matthew Chapman
been sold to customers has been quite old-fashioned, but we are going to shift that quite fast,' he ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
, art in Yorkshire LBi, infi-knit MediaCom, sunsmart fashion forecast Zone, MyFarm ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Electronics Neon Windows 7 Second Movies Fashion The Fresh Group and Marks Spencer M ... Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...
Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity
17 Nov 2011 | by Nicola Clark
of fashion, music and Formula One. 'Loyalty is now key to the business, not an afterthought,' says Crook ...
Corporate hospitality feels the pinch
23 Sep 2011 | by Mary Howlett
above London's Leicester Square, The Penthouse boasts stunning views and is a favourite for fashion ...
Editor's comment: The power behind marketing
18 May 2011 | by Noelle McElhatton
-like fashion. Click to our list , sit back, relax and read our who's who of marketing. Noelle.McElhatton@haymarket.com ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
.COM It is a great time to work at Asos; not only did the online fashion and beauty retailer record a 24 ... . At the heart of the marketing push has been Lahage, general manager of eBay Fashion. Since her appointment last August, the site has forged ahead with marketing aimed at its estimated 10m fashion buyers. She certainly ...
Profile: Sally Cowdry, marketing director at O2
05 May 2011 | by Ed Owen
over countless product and service launches, and was part of the team that fashioned one of the most ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
