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Paper Round (4 August) - Which brands are advertising in the national press?

Camelot, the group behind the Lottery, opts for the press ads after recently calling for more accountability in the outdoor sector. Meanwhile The Daily Mail questions fashion brand Material Girl , which is backed by Madonna and her daughter Lourdes. The brand's promotional images aimed at teens are deemed too ...

What can mobile do for your brand?

on the move, and have been developed for mobile phone rather than PC users. The fashionable iPhone ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.