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CAMPAIGNS: FASHION; Karan’s party makes the A list

15 Nov 1996 | by SUE BEENSTOCK

Sunday Times fashion journalist who persuaded Donna Karan to support it) and Marie Curie Cancer Care ... during London Fashion Week - that Club 21 intended to be the centre of the media s attention ... of the evening was dedicated to a fashion show, previewing Karan s 1996 autumn collection, while the rest ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become

24 Sep 1999 | by RICHARD EDWARDS

and the ever-intensifying competition on the high street have forced fashion retailers to use every weapon...spending and the ever-intensifying competition on the high street have forced fashion retailers to use ... be part and parcel of fashion PR. But the fashion houses and retailers of the 1990s have brought PR ... our collections as the fashion press would judge them, he says. With consumers more ...

Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.

27 Jun 1997 | by By EUGENE BACOT.

Fcuk fashion is the copy line for the French Connection ad campaign....Fcuk fashion is the copy line for the French Connection ad campaign. And it isn t a misprint - although some might call it a mistake. Acres of mock-enraged press coverage was, no doubt, the aim. When launched recently, the campaign was described as deliberately provocative and - rather ...

MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.

29 Sep 2000 | by STEPHEN ARMSTRONG

and fashion sites battle to stem their losses....The financial sites are struggling for users and content, travel sites battle for cheap seats and fashion sites battle to stem their losses. But this month, an entirely new sector went seriously on-line with the Guardian launching its media site. The cruel commercial reality is that the Guardian went on ...

STOP PRESS: John Lobb hires Wild Card for press and PR

24 Nov 2000

taken on by fashion designer Tristan Webber, to handle his PR....Shoemaker John Lobb has hired Wild Card PR for a UK press and PR campaign. And Aurelia PR has been taken on by fashion designer Tristan Webber, to handle his PR. ...

NEWS: WPBSA lines up for a shot at a new image

06 Dec 1996 | by LEXIE GODDARD

s old fashioned and dull image in a bid to woo new sponsors and advertisers....The World Professional Billiards and Snooker Association (WPBSA) is looking to update the sport s old fashioned and dull image in a bid to woo new sponsors and advertisers. The organisation ... image was old-fashioned and dull . The WPBSA has a small team of on-site press officers who ...

Ad agency CDP bolts on added PR capability

23 May 1997 | by KATE NICHOLAS

want to get PR riding off the back of the ad campaigns. Lyon worked in beauty, fashion ...

MEDIA: BRIEFS

08 Mar 1996

editor to Eve Cameron, freelancer Bronwyn Cosgrave as features editor and Company fashion editor Bonnie Orleans-Voss as fashion editor. ...

INTERNATIONAL: Connolly to head global PR for Tommy Hilfiger USA

22 Sep 2000 | by HOLLY WILLIAMS

NEW YORK: Fashion giant Tommy Hilfiger USA has named existing global marketing head Peter Connolly as its new worldwide president of public relations. Connolly's role has been expanded to cover all communications for the Tommy Hilfiger Corporation subsidiary, under the new title ...

CAMPAIGNS: PRODUCT LAUNCH - Clairol reveals its blonde ambition

07 Aug 1998 | by NICK PURDOM

Client: Clairol PR Team: Caroline Eversfield Public Relations Campaign: Launch of Clairol Hydrience Absolute Blondes Timescale: April - Aug 1998 Budget: pounds 20,000 Being blonde is being hailed by many fashion pundits as this season s headline statement. To cash ...

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